Farrer is better known as the Timepiece Gentleman, the flashiest online dealer in the $75 billion luxury watch trade.
All he needed was the right name for his luxury watch business — something distinctive, something memorable.
In his mind, he pictured what the ultimate luxury watch dealer would look like.
To launch his career as the Timepiece Gentleman, Farrer boned up on the jargon of horology, from escape wheels and spring barrels to flinques and guilloches.
Despite the staggering size of the luxury watch trade, nobody had thought to market its glamour and mystique.
Persons:
Reddit, I've, Anthony Farrer, Farrer, Mark Wahlberg, Marky Mark, Patek Philippes, Sharf, Prada, he'd, Cameron, Travis Baker, chronograph, Richard Chance, He'd, timepieces, Farrer boned, they're, Kevin Hart, It's, Buyers, Darby McVay, McVay, Liz Guilliams, Guilliams, You've, Dallas —, Crimepiece, vouching, Santa Monica, —, Darth Vader, y'all, reselling, Anthony, stiffing, Wesley Stokes, Stokes, Bob Schober, Joe Haden, Richard Mille, Schober, He's, Peter, Paul, didn't
Organizations:
YouTube, FBI, Timepiece Gentlemen, Watch, Buffalo Wild Wings, Business, Boston Consulting Group, Texans, Craigslist, Lamborghini, Malibu, Downtown, Hollywood, Cleveland Browns, TPG, Ducati, Venice
Locations:
Venice , California, Venice, backwoods Texas, Reddit, cowpoke, Sherman , Texas, Dallas, It's, Salt, Riding, Los Angeles, In Dallas, LA, Santa, Texas, Downtown Los Angeles, South Carolina, Scottsdale , Arizona, Stokes